One independent agency is named in 60% of AI answers about personal insurance. 257 Triangle agencies are never named at all.
In September 2026 I asked ChatGPT, Gemini and Perplexity for home and auto, cheap car insurance, life insurance, commercial insurance, contractor coverage and workers' comp in Raleigh. Everything on this page is what came back. No sample data.
You keep the report either way.
One leader in personal lines
79 agencies and carriers were named at least once for personal insurance. Raleigh Insurance Group appeared in 60% of answer slots. The next agency sat at 33.3%. The median appeared in 6.7%, once out of 15.
Where the 79 land
Agencies by share of the 15 answer slots.
53 of the 79 were named in exactly one answer, on one engine.
Business insurance is a 2-agency race
Carter Glass Insurance Agency and Morris Insurance Agency each appear in 60% of commercial answers. Raleigh Insurance Group, the personal lines leader, drops to 26.7%.
Commercial policies are where an independent agency earns the most, and the AI already has a short list for them.
Price questions go to chains. Coverage questions go to agents.
Cheap car insurance went to Direct Auto, Estrella and Freeway, storefront chains built for price shoppers. Business, contractor and workers' comp questions went to independent agencies and brokers. Life insurance went to NC Farm Bureau first.
Most agencies are invisible.
I pulled 332 Triangle independent agencies, leaving out captive carriers, from Google Maps and checked the ones AI never named against their own websites for advertising tags. These are businesses already paying to be found.
What the audit returns for you
The market numbers above are public. Yours are specific: how often you're named, who takes the answers you lose, the sources the engines read instead of your site, and where in the Triangle you disappear.
Your share of voice
The same 15-answer measurement run on your agency, against the names above.
Visibility by line
Home, auto, life, commercial, contractor, workers' comp. Most agencies are named for 1 line, if any.
Who the engines cite instead
The directories and review profiles handed to the customer in your place.
Geography across the Triangle
Run per location: Raleigh, Cary, Apex, Wake Forest, Durham. “Near me” answers change block to block.
Find out whether the AI names your agency.
20 minutes. I'll have run your numbers before we speak, and you keep the report whether we work together or not.