Eleven years at Tranzact, a Willis Towers Watson company, running Medicare acquisition for Humana, Aetna, Elevance and Blue Cross Blue Shield plans. I run both sides: the paid search that buys the click today, and the AI visibility that earns the answer tomorrow. Most agencies do one and guess at the other.
Ask ChatGPT, Gemini or Perplexity for a business in your category and you get three to five names. Not ten blue links. No page two, and nothing you can buy your way onto.
In one Raleigh market I measured, a single business appeared in 93% of those answers. Fifty-two competitors appeared in almost none of them, and none of them knew.
You are either in that answer or you are not in the decision.
Twenty minutes. I'll have run your audit before we speak.